How a Leader’s Behavior Affects Team Members

Dan Schawbel

Dan Schawbel is the leading personal branding expert for young professionals. Read full profile

People you know or have never met yet are googl'ing you. Let's face it, you're even google'ing yourself! At the end of 2007, the Pew Internet Inquiry Team constitute that 47% of people search for data about themselves online (Self-Googling), which was more double 5 years ago. It's a pretty condom bet that percentage has climbed to over fifty or 60% by this year.

Some people might tin information technology ego-surfing, simply information technology's really a good do to run into what results come up up for your name. Your teachers, friends, family, boyfriends and girlfriends and coworkers are google'ing yous either for fun or considering they want to learn more about you. Hiring managers desire to see if you have a clean record in Google, which is your permanent record because every motion y'all make (yes even a blog comment) is stored in that location forever. Before I went on a second engagement in one case, the girl Google'ed me. If she hadn't liked what she saw, the second appointment wouldn't have happened. Try doing it right at present and run across what you get.

There is no hiding from Google!

Google keeps track of just almost everything you practise on the internet. It patrols and captures your online behavior, such as when you lot post on your blog, tweet using Twitter, join social networks, annotate on other blogs, write articles for online news sources and more. Aside from the content yous create and distribute over the net, other people are talking about you, which means that Google has a consummate picture (almost similar an autobiography) of your life. In the digital age, Google is your resume, your permanent record and a journal of your life. Your children and children's children volition exist able to observe out everything about you lot when they abound older. "Mom, await what I just found out most Dad in Google." Your personal make can't hide from Google. There is ane major exception to this though.

Common names

If your name is common, such equally Mike Smith, then it will be very hard to own your Google results. There are over 54 million results for "Mike Smith" in Google. You lot won't be able to compete with the athletes and musicians on the first few pages. If your life goal is to rank in the top ten results, that may be achievable, if you either become very famous or work extremely difficult at building content each and every day for your entire life. At the historic period of sixty yous might find out that Google changed their algorithm and you'll lose all that hard work. The signal being is that you'll have to differentiate your proper name in order to rank loftier. I typically recommend you use your middle name or a nickname in this case. The worst instance scenario is that you change your proper noun completely ;).

Celebrity names

Celebrities are very fortunate because they become mass media attention, which means traditional media sources (NY Times, ABC News) write articles almost them. These sources rank extremely high in Google. We're talking Google PageRank's of eight and higher! Your blog posts almost these celebrities will never cease up on the tiptop twenty results for their proper noun unless yous are Perez Hilton. If your proper noun is the same as a celebrities, you are in big problem. Try searching for Christina Aquilera (21 million results), Britney Spears (88 million), Lil Wayne (40 million) and other major celebrities. Personally, I don't take whatsoever friends with these names, but even with C-level celebrities, you lot don't stand a chance. If you are stuck with a glory proper noun, I advise that you build your brand around an area of your expertise or interest and connect it to your brand name.

Unique names

While growing up, y'all might have been made fun of people of your unique name because it was "different." Although you were ostracized and made fun of, correct now you lot get to laugh at everyone else! With a distinct name, you lot are able to easily dispense the results for your name on search engines. When you get to your loftier schoolhouse reunion and run into your friends, you'll get the concluding laugh considering you tin can be visible and command perceptions, while they simply cannot. When you Google your proper name, whether yous have results that reverberate your brand, you'll see how hard it volition be to rank loftier for it or not. Depending on the competition, it may take you a few days or a few months. Over fourth dimension, if you work very difficult, you'll ain the top ten results for your name.

In my next mail service, I'll talk about what you can do to proceeds control over your Google results and permit your personal brand polish through.

Featured photo credit: Adam Winger via unsplash.com

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Source: https://www.lifehack.org/articles/work/how-leaders-behavior-affects-team-members.html

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